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Vinfast could eventually offer an electric pickup -executive

FILE PHOTO: Fast electric vehicle (EV) maker prepares to open a store in California

By Ben Klayman

DETROIT (Reuters) - Vietnamese electric vehicle startup Vinfast could eventually enter the electric pickup truck market, a top U.S. executive said on Thursday.

Vinfast, a unit of Vietnam's Vingroup conglomerate, is focused on launching sales of its electric SUVs in the U.S. market later this year, but its vehicle platform allows for expansion into other types of vehicles, Craig Westbrook, chief service officer for Vinfast U.S., said at an Automotive Press Association event in Detroit.

"We want to serve the needs of the market," he said in response to whether Vinfast would ever look to sell an electric pickup. "If we decide that's what the market needs and that fits our brand especially, and I think it absolutely could, yeah. It's something we should consider."

Ford Motor Co, Rivian and General Motors Co currently sell electric pickup trucks, and Tesla plans to begin production of its Cybertruck pickup in mid-2023.