VW Previews an EV That Will Cost under €25,000

Jay Ramey
·5 min read
2023 vw id 2all concept
VW Previews EV That Will Cost under €25,000Volkswagen

  • VW reveals ID 2all concept, promising a starting price below the €25,000, or about $26,500.

  • The front-wheel-drive hatchback concept is sized slightly smaller than the Golf, but it showcases a Golf-sized interior, along with a range of 280 miles in the WLTP cycle.

  • VW plans to produce the ID 2all starting in 2025, but has not mentioned the chances of the production version making it to North America.

VW has taken the wraps off a new EV concept, with the ID 2all previewing a car intended to be priced below €25,000. Intended to be based on the MEB Entry platform, the ID 2all concept is the second small car concept from VW in just a little over a year, following up on the slightly more bulbous ID Life concept first shown in September 2021.

The design of the ID 2all concept is rather transparently Golf-influenced, while wearing front and rear lights echoing that of the ID.4. However, as this EV concept is just a few inches shorter than the modern Golf, it can afford to have a shorter nose with no engine up front while keeping cabin size on the generous side.

2023 vw id 2all concept
The ID 2all concept features a Golf-style exterior, albeit updated with ID.4 front and rear lights. Volkswagen

But being an electric version of the Golf on the inside is the whole idea, to the point that Volkswagen bills it as being "as spacious as a Golf and as inexpensive as a Polo," referencing the popular global sub-Golf model offered in many markets. The ID 2all is also intended to be positioned below the slightly larger and pricier ID.3, currently offered in Europe.

"The most important value for Volkswagen design is stability," said Andreas Mindt, who took over the role of the head of design at VW in February. "A second core element of the brand is likeability. Stability and likeability—we have to achieve these two values in every respect. We also want to create excitement in our customers."

On the inside, the ID follows a minimalist theme set by the exterior, without becoming boring. The cabin keeps a high-set center console designed as a bridge, with storage space beneath, while most of the functions are controlled by the central touchscreen. The instrument panel is a screen as well, while a large rotary knob on the center console acts as a gear shifter. Just four physical buttons remain as part of the AC system, along with a large metallic jog wheel in the center, just below the screen.

Planned as a front-wheel-drive, single-motor hatch, the ID 2all concept features a 223 hp output and a range of 280 miles in the slightly optimistic WLTP cycle. It also promises a 10-80% recharge time of just 20 minutes, likely suggesting a battery size below 60 kWh. The ID 2all will still be able to jog from 0 to 62 mph in under 7 seconds, so it's not striving to be a dual-motor rocket of any sort, focusing on range and affordability instead.

2023 vw id 2all concept
In accordance with genre customs, a large infotainment touchscreen replaces almost all buttons inside the EV hatch.Volkswagen

"The ID. 2all will be the first MEB vehicle with front-wheel drive," said Member of the Brand Board of Management responsible for Development, Kai Grünitz. "We are exploiting the great flexibility offered by our modular electric drive (MEB) platform and will set new standards in terms of technology and everyday usability with the MEB Entry platform."

Just when will we see the production version on sale on either side of the Atlantic?

VW plans to start churning out something close in size and appearance to this concept in 2025, with the production version intended to be one of ten new EVs the automaker plans to launch by 2026. And it won't even be the least expensive EV that Wolfsburg plans to produce—VW is also working on an electric model priced below the €20,000 mark.

the track club
Hearst Owned

Of course, it remains to be seen whether VW will offer the production version of the ID 2all stateside. Wolfsburg has kept the ID.3 in Europe due to demand for this bodystyle on its home continent, while whatever North American demand there is for small electric hatchbacks is better met by the likes of slightly larger offerings like the Kia EV6, Chevy Bolt, and the Nissan Leaf.

The ID 2all, however, will offer a much lower starting price than those models, which could invite an entirely new audience to the brand—and to EVs. It would also be one of the least expensive VW models in a long time. It would also be an effective riposte to the $35,000 Tesla Model 3 that hasn't arrived in the volumes promised.

"The ID. 2all shows where we want to take the brand: close to the customer, top technologies and a fantastic design," said Thomas Schäfer, CEO of Volkswagen Passenger Cars. "We are implementing the transformation at pace to bring electric mobility to the masses."

Should VW offer the production version of the ID 2all stateside if it can start around $25,000, or will consumer tastes remain firmly in midsize crossover territory in the near future? Let us know in the comments below.

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