Yahoo Autos Why On Earth Did Toyota Pass Off a Mazda2 As a Scion iA?
Scion is-sadly for some-no longer a car company. It's been absorbed back into its parent company Toyota, which means, almost as soon as it began rolling off the assembly line, the Scion iA became the Toyota Yaris iA. If that's not confusing enough, the Yaris iA that was originally known as the Scion iA is really a Mazda2.
Why? Why would Toyota make a deal with Mazda to sell a slightly-restyled Mazda2? Isn't Toyota perfectly capable of building its own subcompact car?
Well, as Mr. Regular suggests in the below video, part of it has to do with the fact that young people don't have cash. That's also part of why Scion failed. Its cars were aimed at the very group of people who can't afford to buy them, at least not as new cars.
But by avoiding the cost of developing a new subcompact sedan from the ground up, Toyota was able to make the iA extremely affordable. Smart move? Probably. But was it really necessary? We're not so sure.
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