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Nissan Sold Just One GT-R a Day Last Quarter

2024 Nissan GT-R NISMO
2024 Nissan GT-R NISMO

It's been a long, slow decline for the Nissan GT-R. Revealed all the way back in 2007, the R35 was once a supercar beater on a budget; now it's just a supercar, and it's priced like one. Between that and being a 17-year-old Nissan, you won't be surprised to hear Nissan has averaged only one sale a day so far this year.

The GT-R's pace in 2024 was clocked in Nissan's first-quarter sales summary, released Tuesday. At the end of Q1, Nissan had notched 77 GT-R sales in 77 "selling days"—that's approximately 22 to 23 cars per month, and barely half the paltry 143 Nissan sold in Q1 last year. It's familiar territory for the GT-R, which first visited this low-water mark in October 2017 when just 21 cars sold. Since then, the GT-R has never beaten 90 sales in a month, with that figure being reached all the way back in 2018. It has occasionally dipped under, but Nissan still consistently sells a few dozen.