Yahoo Autos Porsche Softens Stance on Going Mostly EV by 2030
Porsche, it seems, is no longer fully committed to ensuring that 80 percent of its sales by 2030 will be electric vehicles. In a statement released by the automaker on July 22, executives now believe the electric vehicle transition is going to take longer than Porsche — and many other automakers — initially expected.
According to Reuters, Porsche is working to adjust its electric vehicle ambitions moving forward, with plans to tie EV volume to customer demand and continued development in the EV space. That said, the brand maintains that it could deliver on the previous electrification goals if that is what the market ultimately demands.
"Our product strategy is set up such that we could deliver over 80% of our vehicles as all electric in 2030 — dependent on customer demand and the development of electromobility," Porsche said in a statement on Monday.
The automaker specifically pointed to its three top markets for context around the decision. Demand for EVs is huge in China, but remains much lower in Europe. The United States market is even farther behind, with EV sales growth slowing through much of this year. Porsche believes that the continued development of its combustion-powered cars, such as the track-oriented 911 GT3 and GT3 RS, is going to be crucial to its continued success as we round out this decade.
That's not to say Porsche is drastically changing its product development plans, however. The brand hasn’t walked back its plans to kill off the gas-drinking Boxster and Cayman models in 2025, and the Macan EV still appears slated to replace the internal combustion version shortly.
Porsche isn’t the only automaker to rollback its initial electrification goals. Executives at Mercedes-Benz, Renault, Stellantis, and Ford have all made comments about the speed of this industry transition not living up to initial predictions, noting that the customers just aren’t quite there yet. Whether or not the automakers are able to work with lawmakers who have set aggressive EV transition plans into law to adjust their expectations still remains to be seen.
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