Dodge Challenger SRT Hellcat hit with $150,000 dealer markup

The idea of a car dealer charging extra for a hot car has long been a controversial one. After all, manufacturers can't order any store to sell their products at a certain price, and dealers make their living understanding their markets. Yet to many customers, marking up a new model feels like gouging, and automakers generally try to fight those impulses from dealers even when they're flattered by the attention.

All of which brings us to a dealer markup that sets a new standard for audacity: a Dodge Challenger SRT Hellcat with a $150,000 fee on top of its sticker price.