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Homemade Camaro ad wins Chevrolet Super Bowl slot

By Justin Hyde | Motoramic – Mon, Jan 23, 2012 5:27 PM EST

Zach Borst, a 26-year-old filmmaker from Long Island, N.Y., wrote, produced and assembled a one-minute ad about a graduate getting a Chevrolet Camaro as a gift for a Chevrolet competition. When you see it, you'll realize why Chevy picked it to air in the upcoming Super Bowl to an audience of 110 million people.

Borst may be a homegrown filmmaker, but he's no neophyte -- he's been shooting video since he was seven, and has several quality commercials online. He'd also won a previous Chevrolet competition at the Tribeca film festival; knowing what the client wants does usually help in advertising. For the "Happy Grad" ad, Borst used friends for actors, camera help and locations.

"Happy Grad" -- filmed by Borst and company in four hours -- beat out 198 other video submissions and 400 scripts in the contest. To air, Chevy will spend at least $3.5 million for 30 seconds of air time.

 
 
  • Chantha
    Chantha  •  Phnom Penh, Cambodia  •  3 months ago
    i want to buy a new car in to day.
  • Chantha
    Chantha  •  Phnom Penh, Cambodia  •  3 months ago
    Good work good teacher good play football good run is every good anything. thank you.
  • aa
    aa  •  Altoona, Pennsylvania  •  3 months ago
    i'm sorry that is just funny in so many ways i also like the gm santa commercial (deer-fish) and the old trunk monkey commercials some commercials are better than watching tv LOL
  • Charles N
    Charles N  •  4 months ago
    As far as ads go, this was great. Says that young kids like the car, even though it belonged to an old man. Plus the young guy in the vehicle pretty much summed up the behavior of today's youth, but with enough humor that it was both funny and believable. Good job to the guy who created it.
    • Elyasaf Munk
      Elyasaf Munk 4 months ago
      i also like the whole idea of hating facebook status update too it
    • Kam Fai
      Kam Fai 3 months ago
      U got it right. That's daddy's car. The Camero is marketing to the Boomers as old men to u.....
  • Mikaela
    Mikaela  •  4 months ago
    That was hilarious!! I would never have guessed it was homemade...
    • Craphead
      Craphead 4 months ago
      read the bio - it's not "homemade" - he's a pro, and someone has sold us that this is the work of 'little johnny's first try at movie making'....!!!!!.
    • Jack
      Jack 4 months ago
      You think it was FUNNY? You must have a boring life.
    • Ly
      Ly 4 months ago
      @Jack You must NOT have a good sense of humor if you didn't at least find that a little funny.
  • john
    john  •  4 months ago
    This is the new internet watch a 30 second commercial to see a 1 minute commercial
    • Aggravated
      Aggravated 4 months ago
      I must have been lucky, I didn't have to go through that prior to the said commercial!
    • Ivan
      Ivan 4 months ago
      Did you pay for it?
    • A Yahoo! User 4 months ago
      So you watched 1 and a half minutes of commercials?
  • Hector
    Hector  •  4 months ago
    For my graduation present. My parents got me a beat up, three color, sputtering engine, no seats and no windshield 1968 Chevy Camaro rust bucket. Eight years later and $10,000+ of investing blood, sweat, and tears. It turned out to be one of my greatest dreams ever.
    • Chad
      Chad 4 months ago
      And I'm sure it's worth WELL more than $10 G's today. Great car!
    • greenmachine
      greenmachine 4 months ago
      Congratulations! Now do it again !
    • Jerry P
      Jerry P 4 months ago
      Greenmachine, that's funny. But, you sound like my dad.
  • christopher
    christopher  •  4 months ago
    Why do I have to watch a 30 second commercial to watch a one minute clip??
    • Aaron Lombard-bloom
      Aaron Lombard-bloom 4 months ago
      so that you can watch a one minute clip. If there were no advertisements then people wouldn't be able to watch anything. Stop whining.
    • Rafael Jimenez
      Rafael Jimenez 4 months ago
      Tired of these generic comments. The internet is full of ads now. There is nothing we can do about it.
    • Chris
      Chris 4 months ago
      A one minute clip? You mean why do you have to wath an advertisement to watch an advertisement. =)
  • njawuzi
    njawuzi  •  Kampala, Uganda  •  3 months ago
    Good work Zach Borst has done, Let his family help him in all aspects to acheave his objective.
  • C
    C  •  4 months ago
    Borst is an amateur but then, they say, amateurs built the Ark while experts built the Titanic.
  • Dwain
    Dwain  •  Kingston, Jamaica  •  3 months ago
    this the best joke i seen for a while i love it
  • fred
    fred  •  Fort Worth, Texas  •  3 months ago
    This was pretty damn funny!!!!!
  • jacknife
    jacknife  •  4 months ago
    bud light should run this comerical and at the end show the frig full of BUD LIGHT and the kid forgets the CAR. lol
  • Jermaine Alvis
    Jermaine Alvis  •  Kingston, Jamaica  •  3 months ago
    this is funny got me lmao
  • florin
    florin  •  4 months ago
    For my graduation my dad told me to get a job and make my own living. Love my dad anyway.
  • happy-man-in-texas!
    happy-man-in-texas!  •  4 months ago
    FUNNY AS ALL HELL!!!!!!!! really well done and thought out......best day ever!
  • John
    John  •  3 months ago
    WHY is Zach Supporting government-run Obama Motors? Is he an Obama supporter--a Communist?

    Does he know that Obama is Using GM in his campaign agenda?

    I hope he understands this and drops GM like a hot potato and stands up for companies that stand up for free enterprise.
  • Frederick
    Frederick  •  Clovis, California  •  3 months ago
    LMBO!!! its so stupid its funny!!!!!
  • Billy Burt
    Billy Burt  •  4 months ago
    Almost like me in '65. I had gotten a car that was 13 years-old (1952 Hudson), and told my girlfriend I got a new car from my mom's friend's mother over the phone. I drove it to her house, but had to park in the street a few doors down because someone had parked a new car ('65 Impala) in front of her house. Was she [SNARF]ed when I showed her my "new" car. (What the hey! It was new to me, because it was my first!)
  • Wonder Woman
    Wonder Woman  •  Rochester, Minnesota  •  3 months ago
    BEST COMMERCIAL EVER!!!!!!!!!!
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