How Hyundai used Italian students to design its new mid-engined concept sports car

Let's talk about things you don't see every day: A gaggle of skydiving retirees, for instance. Or Gary Busey not being strange. Or perhaps a stunning two-seater, mid-engined sports car designed by Hyundai that can visually compete with the Italians.

Yep, that last part isn't happening, or at least that's what you'd say having not seen the Hyundai PassoCorto Concept, a machine heading to the Geneva auto show as a result of a collaboration between Hyundai's European design center and the students at the Istituto Europeo di Design of Turin.

And yes, Turin is in Italy, which is why all of this makes perfect sense.

We're not expecting the PassoCorto (Italian for short wheelbase) to make production, but with both Kia and Hyundai delving into the luxury segment, a future sportier car might not be out of the question.

The students were asked to design a car for today's Gen Y buyers, and refreshingly, it didn't turn into a nerd-fest of technology nor an exercise in appeasing the hipster. It's a proper, racy sports car that could technically compete with the Alfa Romeo 4C; in my opinion, that's exactly what's needed to get the younger generation off Flappy Birds and excited about cars again. The two best designs were picked by Hyundai's European designers, and meshed — along with adding some of their own flair — to create the wild concept we see here.