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Mercedes’ Super Bowl ad puts the devil against the CLA’s price tag

The unusual thing about the 90-second ad Mercedes-Benz released today for Sunday's Super Bowl isn't its cast list — Kate Upton, Usher and Willem Dafoe — nor the usual high-gloss assembly of wishcasting. It's that the punchline of the ad is the price of the new 2014 Mercedes CLA-Class sedan, something rarely seen in modern big-ticket spots. When a German luxury automaker wants to sell a new model that costs less than the average Ford, it has no choice but to go big or stay home.

Here's the extended remix of the ad that will run Sunday, with far less of Upton's talents than the teaser suggested: