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Why two-thirds of hybrid owners buy something else for their next car

Hybrid sales repeat customers
Hybrid sales repeat customers

Two-thirds of Americans who buy a hybrid vehicle choose a non-hybrid set of wheels when they buy their next car -- and outside of Toyota Prius owners, the share of repeat buyers falls to under 25%, according to a new study by Polk Automotive. Why such shunning? Money -- and growing competition from more affordable models.