2014 BMW i3 Electric-Car Production Rises To Meet Strong Demand

The 2014 BMW i3 electric car has represented a major risk for its maker, but at the moment, it seems to be paying off.

BMW has recently had to increase i3 production to meet unexpectedly high demand, Bloomberg reports.

The factory in Leipzig, Germany, that builds the i3 is now churning out 100 cars per day, compared to the previous rate of 70 per day.

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BMW has built around 5,000 i3 electric cars so far this year, meaning it will build about 20,000--almost twice the amount initially forecast--before the end of the year if production continues at this rate.

The company has been pondering a production increase since at least October 2013, according to Bloomberg, when high European demand had executives thinking the initial target of around 10,000 units for 2014 could be raised.

It is by far the best-selling plug-in electric car in Germany so far this year.