2014 Mercedes CLA: Smallest Benz Sees Sky-High Demand
The 2014 Mercedes-Benz CLA-Class compact sedan isn't much like the other cars that wear the three-pointed star badge.
In contrast to most Mercedes models sold in the U.S., the CLA is small, based on a front-wheel drive platform, and powered exclusively by four-cylinder engines.
Customers seem to like those differences--or the idea of a theoretically affordable Mercedes-Benz--because demand for the CLA is strong all over the world.
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Dieter Zetsche, CEO of Mercedes parent company Daimler, told industry trade journal Automotive News (subscription required) that the German automaker could sell twice as many cars as it does right now--if it were able to.
The biggest constraint on CLA sales so far has been production capacity, so Mercedes will allocate more volume to the compact sedan, and send more of those cars to the U.S.
On sale since last year, the CLA saw its U.S. sales peak in October 2013 at 4,895 units.
Sales dipped to 1,214 units in May due to supply constraints, convincing Mercedes to add a third shift at the Kecskement, Hungary, plant that builds the CLA.