Bestselling cars in America's wealthiest zip codes
If you think Jaguars, Bentleys and Maseratis dominate the roads of America’s richest cities, think again. In a new study by TrueCar that examined the car buying preferences of residents in the 10 wealthiest zip codes in the United States, luxury cars may expectedly fit the lifestyles of these rich and famous, but there are plenty of surprises. Read more to find out which two of these affluent cities purchased the Toyota Prius more than any other vehicle.
#10: Ross, California - 94957
Average Income: $497,000
Notable Residents: Julia Child, Huey Lewis
Just 15 miles across the Golden Gate Bridge from San Francisco into environmentally conscious Marin County sits the small town of Ross. Named after James Ross, who purchased the land in 1857 for $50,000, it’s not uncommon for today’s residents to spend $50,000 on a new car. But if Ross residents aren’t buying a luxury car, they’re apparently buying the Toyota Prius.
Rank | Ross, CA | Segments | MSRP |
1 | Small Car | $30,565 | |
2 | Luxury Car | $51,365 | |
3 | Luxury SUV | $63,445 | |
4 | Luxury Car | $43,295 | |
5 | Luxury SUV | $58,595 |
#9: Medina, Washington - 98039
Average Income: $506,000
Notable Residents: Bill Gates, Jeff Bezos (founder of Amazon.com)
Two words: Bill Gates. The Microsoft founder owns a home along the 4.8 square miles of land that encompasses the residential city of Medina. Lake Washington borders the city to the north, south, and west, and Seattle is just a bridge away. The majority of households are comprised of families, which is likely why residents opted for spacious and family-friendly SUV’s and minivans.
Rank | Medina, WA | Segments | MSRP |
1 | Luxury SUV | $65,595 | |
2 | Minivan | $30,510 | |
3 | Luxury SUV | $39,950 | |
4 | Minivan | $37,685 | |
5 | Luxury SUV | $63,445 |
#8: Palm Beach, Florida – 33480
Average Income: $566,000
Notable Residents:Donald Trump, Ann Coulter, Rush Limbaugh
The easternmost town of Palm Beach is situated on a 16-mile-long barrier island, paralleling the main coast cities of West Palm Beach and Lake Forth. With a median age of 67 years old, these retirement-age residents have an affinity for Mercedes-Benz vehicles, which round out the top three most popular vehicles purchased.
Rank | Palm Beach, FL | Segments | MSRP |
1 | Luxury Car | $51,365 | |
2 | Luxury Car | $95,375 | |
3 | Luxury Car | $36,095 | |
4 | Luxury Car | $37,600 | |
5 | Luxury SUV | $58,595 |
#7: Greenwich, Connecticut – 06831
Average Income: $644,000
Notable Residents: Kathleen Kennedy Townsend, Mel Gibson, Tommy Hilfiger, Frank and Kathie Lee Gifford.
Home to political dynasties like the Kennedys and the Bushs at one time or another, the mansion-lined New England town of Greenwich is conveniently located about a half-hour’s drive or train ride into Manhattan. Residents have a penchant for SUVs, with the affordably priced Jeep Wrangler surprisingly topping the list of the most purchased vehicles.
Rank | Greenwich, CT | Segments | MSRP |
1 | Small SUV | $22,945 | |
2 | Luxury SUV | $39,950 | |
3 | Luxury SUV | $58,595 | |
4 | Midsize SUV | $27,920 | |
5 | Luxury Car | $51,365 |
#6: New Vernon, New Jersey - 07976
Average Income: $749,000
Notable Residents: Geraldine Rockefeller Dodge (daughter of William Avery Rockefeller, Jr.), Eric Mangini (Former New York Jets/Cleveland Browns head coach), C Cornell Remsen Jr. (former VP of ITT), Kerry Kittles (Nets)
Old money meets new money in the Metropolitan New York area city of New Vernon where Rockefellers have nested and where the median age is just 35 years old. Located about an hour’s drive from New York City, Vernon residents drive the usual suspects of luxury vehicles.
Rank | New Vernon, NJ | Segments | MSRP |
1 | Luxury Car | $51,365 | |
2 | Luxury Car | $35,795 | |
3 | Midsize SUV | $27,920 | |
4 | Luxury SUV | $39,950 | |
5 | Luxury Car | $53,395 |