Here Are Our Best Guesses For Who's Behind That Fake Hover Board Commercial

A video featuring Christopher Lloyd, Tony Hawk, Terrell Owens, and Moby trying out a supposedly real hover board has been making the rounds today, with the consensus that it is indeed fake.

But no one has figured out who's behind the HUVr website and video, or what they're up to.

That includes us, but we have a few good guesses.

1. It's an early promotion for a new 3D technology

We found 2011 paper about a project called heads-up virtual reality (HUVR) by a team at UC San Diego. It presents a "relatively low-cost augmented reality system that enables users to touch the virtual environment they are immersed in."

A fake commercial for a hover board would be a cool way to grab attention before an announcement that this technology is ready for the market, but it's a long shot that they could get such high-profile celebrities involved. We've reached out to some team members and will update this if we hear back.

2. It's Jimmy Kimmel's latest prank

The late night host has been on a prank roll lately and has the star power to get celebrities involved, so there's no reason to count him out as a possibility.