New Honda Civic designed for millennial loyalty

A redesign of Honda (7267.T-JP)'s Civic car is part of a lineup overhaul intended to preserve brand loyalty, particularly in young Americans, an executive in Honda's U.S. division said on Wednesday.

"There's certainly a demand by younger buyers, who are typically very strong Honda supporters, for a sporty, more dynamic vehicle," John Mendel, executive vice president of automotive sales at American Honda Motor, said in a CNBC " Power Lunch " interview.

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The automaker unveiled a sleeker Civic design at the New York Auto Show on Wednesday. Last year, Civic sales fell 3 percent in the United States as the CR-V passed it as Honda's second best-selling car in the country.