Meet the sexy new Jaguar XF sedan – that drove across a high wire in London!

Jaguar Land Rover knows how to put on a good show.

Last year, the British luxury car maker created a full-blown musical to introduce the Jaguar XE compact sedan.

Before that, Land Rover rented out the USS Intrepid aircraft carrier and conducted a laser light extravaganza to introduce the Land Rover Discovery Concept.

Now, to debut its second generation XF, Jaguar sent the sexy luxury sedan across a pair of 787 ft.- long highwires over the waters of the Royal Docks in London's Canary Wharf – setting the world record for driving a car on a wire.

The XF is very imporant to Jaguar. As the automaker's answer to BMW's standard-bearing 5 Series, Mercedes' stalwart E-Class, and Audi's stunning A6, the XF has quite a difficult battle ahead for market share.

Fortunately, this new car comes at exactly the right time. Although the current XF — on sale since 2007 — had a good sales year in 2014, the sedan's competitiveness has begun to slip. Early 2015 numbers show sales have fallen significantly. In February, XF sales were down 22%, compared to the same period in 2014.

When the current XF first hit the market nearly a decade ago, it was unlike any Jag the we'd ever seen. The XF marked a sharp departure from the nostalgic, retro-themed dinosaurs that the brand had been selling.

Now, that groundbreaking car is getting a design makeover.

For 2016, the new XF gets a swoopy, coupe-like body. Designer Ian Callum and the Jag design team has accentuated the car's shoulderline. It runs right beneath the side windows, giving the a XF a sportier stance. Up front, Jag's signature mesh grille remains. As do the company's narrow, feline headlights, which have been updated to follow the company's new design theme – a theme that debuted with the compact XE sedan last year.

"The all-new Jaguar XF has a clear sense of calm and strength, both outside and inside – and I'm proud of my team for delivering that," Callum said.

The XF's new rear lights get curved LED highlights that evoke the brand's award-winning F-Type sports car.