Advertisement

Virgin Atlantic CEO: We have a family-style atmosphere that simply isn't possible with a large operation

Craig Kreeger Virgin Atlantic
Craig Kreeger Virgin Atlantic

After 27 years with American Airlines, Craig Keeger joined Virgin Atlantic Airways as CEO in February 2013.

At Virgin Atlantic, Kreeger took control of a 30-year-old airline with a great reputation for style and service, but it was struggling financially.

In 2012, Delta airlines purchased 49% of the Sir Richard Branson-owned airline for $360 million.

In addition to equity, Virgin and Delta have entered into a joint venture whereby the two airlines share routes that provide access to new markets.

Virgin Atlantic's chief executive recently dropped by Business Insider's headquarters in New York City to chat.

ADVERTISEMENT

On the biggest difference between working for Virgin and American:

"I get to wear jeans to work now ... I don't want to demean my time at American, because I genuinely enjoyed it. But we have a family-style atmosphere at Virgin Atlantic that simply isn't possible with a large operation like American."

On Virgin Atlantic's joint venture with Delta:

When asked to assess the state of the joint venture, Kreeger told Business Insider that both airlines seem to be successfully integrating the new JV routes. According to Kreeger, Virgin Atlantic flies more than 250,000 passengers a year who connect from Delta flights.

The tie-up has allowed both Delta and Virgin to bolster their transatlantic routes, which account for 70% Virgin Atlantic's business, Kreeger says.

On Branson's involvement in the operations of the airline:

"Richard is definitely still around. I still get notes from him sometimes, and they're usually about very specific details."