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Volvo has installed a luxury lounge in its new XC90 SUV

Volvo XC90 Excellence_Lounge_Console
Volvo XC90 Excellence_Lounge_Console

The race to create the ultimate luxury SUV is in full swing. Volvo is the latest to join the mad dash. Earlier this month, the Swedish automaker introduced a version of its new XC90 SUV equipped with a pair of private-jet-like rear captain's chairs.

Now, the Swedes have taken it to a whole new level by installing a full-blown luxury lounge in the back of their new SUV.

Introduced this week at the 2015 Shanghai Auto Show, the XC90 Excellence Lounge Concept allows rear-seat passengers to have an experience they're not going to enjoy in any other luxury SUV on the market.

So how did Volvo pull this off? They started by removing the front passenger seat and then — in its place — installed a what the company calls a "lounge console," featuring a massive 17-inch multimedia screen that can transform into a large tray table.

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In essence, Volvo has equipped its SUV with a multi-function ottoman/entertainment center.

Very cool!

That's in addition to the reclining ,massaging chairs, Champagne chiller, and crystal Champagne flutes.

Volvo XC90 Excellence Lounge
Volvo XC90 Excellence Lounge