Willys? Why wouldn’t he? Icon reimagines the Willys-Overland CJ3B

jeep needs to get back to their bread and butter, enough of the over priced junk aimed at rich folk who don't want something that rides like a truck. lately the new jeeps look like crap and 17 mpg is simply unacceptable for such a small vehicle.

Overpriced...just like everything else Jeep makes.

It has the wrong grill and cost too much for such meager power plant

for 4x4 people, the fun isn't only owning one but also building the way one wants, and that most deffenetly requires a VERY LARGE CU.IN. V-8 engine with LOTS AND LOTS OF BADASSD PONIES UNDER THE HOOD!

better have a better engine than that 210 eco tech for 77k

I love it...age old technology..."retro" and yet a "hefty" price tag. They're gonna get theirs one way or the other.

There is no substitute for cubic dollars?

I've said it before, but I will say it again... um... bump it up to a Dana 60, 4 link the rear, put it on 37's, swap the engine with a Cummins, and for Pete's Sakes...Get MetalTech 4X4 to build you a wicked roll cage (if you can't fab one yourself) then drop the price by50K!!!
BTW, It's not by Jeep, it's by Icon (custom builds)... Though I prefer our built up 69' Toyota FJ40!

Just give me one that says MASH 4077 on the side, and blonde LOL

I like the idea but for $77,000 I could build a full turnkey buggy dressed to the nines. Keep the idea but lower the price to something everyone can afford something like $24,000.

looks like and performs like an overpriced suzuki samurai

way over priced. The idea of the original Jeeps was, simple, strong enough, easy to keep running.

Build a CJ3A for $10000 then give me a call other wise I will build it my self

For that much money I'd rather have the real jeep. Or two or three at that price. What a load.

If I could have a jeep ir would be the old army M151A2. It was small, sported a 4cylinder engine that was easy to fix in the field and when handled by a skilled driver was very nimble.

There is no way this thing is worth 77 grand. Just in my family we have 3 jeep tj a 98,99,00. with just the purchase price we have have 20 grand in them.All 3 are modified and all 3 are very capable off road as well as on road.Who ever buys one of these I wish they would get a hold of me cause I could build one for a 1/3 of the price and still make a nice profit.

Very Cool!

I like it, it's well built but the ecotec WILL NOT RUN UPSIDE DOWN you best bring lots off engine oil and a extra intake manifold cause the PCV system is in bult into the head, headcover and intake manifold, turn it sideways floor it and it's game over.

looks like it should be worth 15,000 more like a fun car but its not fun if its 70,000 and to afraid to rough it up

that thing looks like a rollover waiting to happen

I want one of our old Jeeps we had befor getting the hmvee.
Of course I want a hmvee also.