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In 1978, Toyota Wanted Part of the Domestic US Luxury Market

1978 toyota cressida magazine advertisement
Introducing the Expensive Toyota for 1978Toyota

Toyota got its start in the United States when the 1957 Crown went on sale in Los Angeles. The 1966-1969 Corona was a smash hit here, and Corollas, Hiluxes, Celicas, and other Toyotas filled American streets soon after.