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2024 Mazda Miata sales: the Autoblog Miata Index

2024 Mazda Miata sales: the Autoblog Miata Index



March and Q1 2024 sales figures are in and with them, an update on sales of the 2024 Mazda Miata. Bad news, sports (car) fans: 2024 is a slow one so far for our favorite roadster. And if our index means anything, then that's bad news for the enthusiast market. But don't worry; this is an entirely unscientific thing that we do entirely for our own amusement. And yours, hopefully.

See, the Autoblog Miata Index is the only automotive sales metric that truly matters ... in our minds. It simply measures the number of Mazda Miatas sold so far in 2024. Well, technically, we started by counting the Miata sales from 2023, but you get the idea. Why? Well, we like Miatas, for starters, and as a metric for how many True Believers™ are out there buying cars, it's as arbitrarily good (or bad) as anything else. So long as folks are still buying our favorite little Japanese roadster, then the enthusiast outlook can't be all bad, right?

Right?

Anyway, here's our March and Q1 update:

The numbers

March 2024 Miata sales:

  • Mazda Miata: 174 (-70.2%)

  • Mazda Miata RF: 412 (-17.6%)

  • Total: 436 (-45.9%)

Q1 2024 Miata sales: