Yahoo Autos 2023 Hyundai Grandeur (Azera) revealed with futuristic makeover for overseas markets
Hyundai's American division deep-sixed the Azera after the 2017 model year, but the big sedan lives on in several overseas markets. Known as the Grandeur in some countries, including its home market of Korea, it entered its seventh generation with a futuristic exterior design that will leave no one indifferent.
Up front, the new Azera borrows styling cues from the head-turning Staria introduced in 2021 — a sedan influenced by a van inspired by a spaceship is admittedly a difficult plot to follow, but bear with us. The front end is relatively low and flat, and it's characterized by a massive grille flanked by a pair of rectangular headlights. The thin LED strip above the grille accentuates the Azera's width and illustrates Hyundai's Seamless Horizon design language. Out back, this approach to design brings an elegant curved trunk lid and a second strip of LEDs.
Designers bucked the "four-door coupe" trend and gave the Azera a relatively upright roof line that clears up a generous amount of interior space. The sheet metal begins to slope towards the trunk above the rear wheels, and this created space for a third side window. Hyundai notes that this feature is a tribute to the original Grandeur, which made its debut in 1986 as a badge-engineered Mitsubishi Debonair.
