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If you could replace one current GM brand with one from the past, what would you choose?

If you could replace one current GM brand with one from the past, what would you choose?

Video Transcript

- All right. Finally, if you could bring back any GM brand but one of the current ones has to go, would you do it? And if you would, which one would you revive and which one would you kill off?

- Oldsmobile. I'd just bring back Oldsmobile. I've mentioned it enough here.

- Yeah, you have mentioned Oldsmobile. I didn't think we'd talk so much Oldsmobile today. I'm kind of surprised at that.

- It's surprisingly charming through the years. You know, and we've at some point-- a lot of our editors have owned and grew up with them. John Snyder's grandfather--

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[LAUGHS]

--like ran--

- He like ran it, right?

- Yeah.

- Yeah

- So we're basically Oldsmoblog here.

- Yeah.

- Yeah, I'd bring back Oldsmobile. And we don't need-- well. Actually, I think the least coherent brand is Chevrolet, honestly, but I'd probably got rid of it. We don't need another premium adjacent luxury thing. Focus on Cadillac.

- I would be surprised if you two chose anything other than Buick to get rid of, honestly.

- Yeah.

- Yeah.

- Well, you know, actually, you could get rid of GMC too, because they sell the same thing-- apart from the Acadia and the Terrain is, the Acadia is one of the most distinctive vehicles. Yeah.

- All right, Byron, what would you bring back and what would you get rid of?

- I would bring back Pontiac and kill Buick.

- Yeah.

- OK.

- I feel like I was burning-- like, everything was kind of leading to that question, really--

[LAUGHS]

--if you look at some of the things I'd already chosen here. Yeah. That was kind of inevitable.

- Pontiac was such a shame because there was, like, everyone, like-- we all like the idea of Pontiac. We kind of got what the brand should be and I think that was kind of distilled in the G8 even though they took it from Australia. But the reality was, like, ribbed plastic body cladding and the Pontiac G3 and just, like, they couldn't help themselves about actually creating a coherent brand where like, yeah, we're going to be the performance oriented but not luxury brand. OK, that's a thing. We've kind of seen--

- Yeah.

- --there are those that exist. Like, we all wanted it to be Mazda with like a "hell yeah American vibe" basically, but they just never-- they could never drive it home.