Court decides Mahindra can continue selling the Jeep-like Roxor in the U.S.

Jeep's years-long fight to stop Indian firm Mahindra from selling the Roxor in the United States due to trademark infringement experienced a setback. The brand can continue selling the redesigned version of its open-top side-by-side, the Eastern District Court of Michigan decided.

The bitter legal battle opposing the two carmakers began in the late 2010s, when Jeep — which was part of Fiat-Chrysler Automobiles at the time — claimed the Roxor looked too much like the CJ. In 2019, the United States International Trade Commission found Mahindra guilty of trademark infringement and recommended the implementation of a cease-and-desist order. Mahindra redesigned the Roxor with a less CJ-like grille in 2020, but the United States International Trade Commission ruled in Jeep's favor in June 2020. The ruling only applied to the pre-facelift model, however, and a U.S. regulator later decided that the updated off-roader didn't infringe on Jeep's intellectual property.

Jeep appealed the decision in September 2022 and the verdict announced in July 2023 wasn't in its favor, according to Automotive News.