MotoGP races to capture a new U.S. audience the way F1 did

Marcos Ramirez of Spain and the OnlyFans American Racing Team leads the field during the Moto2 Race during the MotoGP Of The Americas last Sunday in Austin, Texas. (Getty Images)

AUSTIN, Texas — A new American team with ties to the NASCAR stock car series, a new television deal in the United States, and upcoming American ownership. MotoGP, global motorcycle racing’s version of Formula 1, looks primed for a bid to copy F1’s explosive growth in recent years and bring a new group of fans — notably from the U.S. — to the thrills of two-wheeled speed.

“It has what Americans really crave or demand out of their sports: A combination of physical ability and danger,” said Bobby Epstein, president of the Texas racetrack Circuit of the Americas, which hosts MotoGP’s only race in the U.S.

Liberty Media’s purchase of Spain-based Dorna and the commercial rights to MotoGP by the end of the year has fueled speculation of what might come for a racing series anchored largely in Europe.

“They know what to do, they raise Formula 1 to the maximum peak we’ve ever seen,” said Italy’s Francesco Bagnaia, the 2022 and 2023 MotoGP champion with Ducati. “It will be a great opportunity for MotoGP.”

Liberty took over Formula 1 in 2017 and has overseen its rise in popularity, with an expanded calendar, new races in Las Vegas and Miami, and the slick Netflix docuseries “Drive to Survive.”

Liberty has yet to reveal specific plans for MotoGP, but President and Chief Executive Greg Maffei called the series “a great sporting spectacle that we can expand to a wider global audience. The business has significant upside, and we intend to grow the sport for MotoGP fans, teams, commercial partners and our shareholders.”

MotoGP already has two key elements for growing its American audience: Trackhouse Racing’s move into the series this season and its potential crossover appeal to NASCAR fans; and a broadcast deal with TNT Sports to carry every sprint race and grand prix live across the network’s platforms.

“I see a tremendous amount of potential, which is exactly why I made the investment to come into this sport,” said Justin Marks, co-owner of Trackhouse Racing with pop star Pitbull. “I understand the American motorsport consumer. I understand the profile of the American racing fan.”

Those fans will appreciate daredevil riders racing at speeds that can top 200 mph (321 kph), and short races that typically finish in under and hour, Marks said.

Trackhouse is already trying to lure its NASCAR fans into giving MotoGP a look.

Trackhouse NASCAR drivers Ross Chastain and Daniel Suarez were in the MotoGP paddock at the Grand Prix of the Americas last week before their own race on Sunday. Earlier in the week, Trackhouse MotoGP riders Miguel Oliveira and Raul Fernandez visited the team’s NASCAR headquarters in North Carolina.