Order a real color, Fiat says — the automaker is eliminating gray paint

For Fiat aficionados around the world, it’s the dawn of a new dolce vita: The Italians will no longer build gray-colored cars. 

It’s a rather bold move, but one you may expect from “the brand of joy, colors and optimism,” declared Olivier Francois, Fiat chief executive officer and global chief marketing officer at Stellantis.“We broke the rules: We decided to stop the production of Fiat gray cars ... Fiat wants to inspire people to live with optimism and positivity, and this will also be one of the missions of the new Fiat 600e, the electric for families and friends."