Ram Aims for a ‘Revolution’ with Its Innovative New Electric Pickup

• The Ram 1500 Revolution BEV concept unveiled at CES 2023 is our first look at Ram’s first electric pickup, featuring smooth bodywork and a stretched cabin.

• The interior has a rail system allowing for customizable seating arrangements, and the powered mid-gate includes third-row jump seats and a pass-through to carry objects up to 18 feet long.

• Electric motors on the front and rear axles provide all-wheel drive, and Ram claims the steering wheel can retract into the dashboard for Level 3 autonomous driving.

While Ford is busy churning out thousands of F-150 Lightnings from its Dearborn, Michigan plant and Chevy is readying the Silverado EV for its launch this year, Ram had so far stayed out of the electric-truck arms race. But now at the 2023 Consumer Electronics Show, Ram has unveiled the 1500 Revolution BEV concept, previewing an electric 1500 pickup that will arrive in 2024 and giving the first hints at the future stylistic direction of the brand.

The concept sports a sleek look, with a stretched wheelbase and a swept-back windshield. The blacked-out front end is dominated by an illuminated “RAM” badge sitting between the LED headlights, which Ram refers to as having a “tuning fork” design. The beefy skid plate in the bumper hides integrated tow hooks, and the taillights and Ram badge on the tailgate also consist of LEDs.

The Revolution is decked out with a powered frunk, a charge port, flush door handles, side steps, and a rear step, and we expect most of these features to reach production, at least on pricier trims. The tailgate can also be opened outwards—like barn doors—to extend the bed another couple of feet in order to haul larger loads.

The concept also shows off coach doors—the rear doors open in the opposite direction to the front doors—allowing Ram to remove the B-pillar to ease ingress and egress. We imagine these flashy doors will be ditched for production, but the 3D-printed, lightweight cameras which replace the sideview mirrors could make it if U.S. regulations change. The 1500 Revolution rides on 35-inch tires wrapped around 24-inch wheels, with light-up center caps that remain still while the wheel spins, like on Rolls-Royces.

The cabin is four inches longer than on the current gas-powered truck and features “Ram Track,” a rail attachment system on the floor that permits for flexible interior configurations. The rails also act as tie downs for cargo and are also found in the frunk and bed. The lightweight seats—which have integrated seatbelts, grab handles, and speakers—can be folded completely flat or removed.