Ray Evernham, Rob Kauffman Breathe New Life into IROC Series

IROC is coming back, baby.

NASCAR Hall of Famer Ray Evernham, along with former NASCAR team co-owner Rob Kauffman on Monday announced that they have acquired the former International Race Of Champions (IROC) brand and have formed IROC Holdings LLC, with plans to resurrect the all-star racing series in some form.

Exact plans were not revealed for the new company, which will be based in Mooresville, N.C., but a press release said it intends to hold at least one IROC-branded race in 2024 “while exploring future opportunities.”

But numerous questions remain such as what type of cars will be used (the release said “historic IROC race cars” will be used at least initially), where will the cars race, what drivers will compete (particularly if they will be active or retired drivers, and from which racing series), how many races per season will be contested and perhaps the most important element to success: a strong TV contract.

IROC competed from 1973 through 2006 before it folded. Most years saw four races contested per year, with most events held in conjunction with race weekends put on by other series such as NASCAR and CART/Champ Car World Series (now IndyCar).