Yahoo Autos Tesla may reverse its stance and start advertising
The automaker has mostly shunned traditional advertising for its EVs since it launched.
Tesla is known for being ad-averse and hasn't really ran traditional advertising since it launched in the early 2000's, choosing to rely on word of mouth to promote its vehicles instead. Now things could change for the automaker. During the company's latest shareholder meeting, Tesla chief Elon Musk replied to an audience question regarding advertising with: "We will try a little advertising and see how it goes." Apparently, the executive changed his mind about advertising after acquiring Twitter, which makes most of its money from ads.
"It's indeed ironic that Twitter is highly dependent on advertising. Here I am, never used advertising really before, and now I have a company that’s highly dependent on advertising. So, I guess I should say advertising is awesome, and everyone should do it." That's a total reversal from the executive's previous stance. He said a few years ago that he hated advertising and that Tesla uses money other automakers set aside for ads and endorsements "to make the product great."
