10 car features people want most (and 7 they want least)

New cars are offered with ever-increasing numbers of safety, convenience and performance features, but what do buyers really want? AutoPacific has some answers from the company's annual Future Attribute Demand Study, which surveyed nearly 90,000 recent car buyers, with over 50,000 of them planning on buying another new car in the future. The company asked about 100 different choices, and these are the top 10 features people want:

1. Heated seats: 66%

2. Blind-spot monitoring: 60%

3. Front and rear parking sensors: 55%

4. All-wheel or four-wheel drive: 54%

5. Lane-departure warning: 54%

6. Apple CarPlay and/or Android Auto: 53%

7. Power front passenger seat: 52%

8. LED accent lights: 52%

9. Ventilated or cooled seats: 50%

10. Memory driver's seat: 49%

We're actually pretty impressed at these buyers' preferences, since all of these features are quite good. In particular, these driver aids – blind-spot monitoring, parking sensors and lane-departure warning – are probably among the most helpful, as well as least intrusive, driver aids on the market. And of course all of these convenience features are handy on a regular basis and are easy to use. It's also interesting that while Apple CarPlay and Android Auto are standard equipment on a vast array of cars, they're sixth in the list. Many of these other safety and convenience features are still optional. Hopefully this will convince more automakers to start including more of these as standard.

At the other end of the spectrum are features customers just aren't interested in. Note, that doesn't necessarily mean they're avoiding them, just that they aren't features they would be looking for.

1. Augmented reality head-up display: 14%

2. Electronic engine noise enhancement: 13%

3. Ability to purchase things from the vehicle infotainment system: 12%

4. Biometric features: 9%

5. Gesture controls: 9%

6. Concierge services: 7%

7. Fully-autonomous, hands-free driving with no steering wheel: 7%