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The 15 Greatest Motorsport Liveries of All Time, Ranked

Juha Kankkunen of Finland in action in his Lancia Delta HF Integrale rally car during the 1990 RAC Rally of Great Britain.
Juha Kankkunen of Finland in action in his Lancia Delta HF Integrale rally car during the 1990 RAC Rally of Great Britain.

How does one rank the finest motorsport liveries of all time? It’s not really something you can apply science to, so here’s what we’re going to do: I’ll list my top 15, you’ll disagree with me, and then we’re going to talk it over in the comments. While I can’t promise that you’ll love the order, I am pretty certain that if you clicked on this, you’re bound to find something you like ahead. Plus, the vintage photography is phenomenal. Let’s look at some cool old race cars, shall we?

15. Rothmans International

The pre-race line up of cars before the 24 Hours of Le Mans, 15th June 1985. In the foreground is a Rothmans Porsche 962C, driven by Jacky Ickx and Jochen Mass, which eventually came in 10th.
The pre-race line up of cars before the 24 Hours of Le Mans, 15th June 1985. In the foreground is a Rothmans Porsche 962C, driven by Jacky Ickx and Jochen Mass, which eventually came in 10th.

From Group C Porsches to Renault Formula 1 cars, the Rothmans scheme added an air of opulence and prestige to any machine it sponsored — the sort of opulence and prestige that could only be supplied by Britain’s foremost producer of tobacco products throughout the 20th century.

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14. Porsche’s Pink Pig

The Porsche 917/20 "Pink Pig" photographed during the 1971 24 Hours of Le Mans.
The Porsche 917/20 "Pink Pig" photographed during the 1971 24 Hours of Le Mans.

The experimental 917/20 “Pink Pig” doesn’t find itself on this list because it was pretty or successful, but rather because it had a sense of humor about itself. It also marked the one time a German automaker cracked a joke that was actually funny.

13. Goodwrench Service

Dale Earnhardt in action during the 1998 NASCAR Daytona 500.
Dale Earnhardt in action during the 1998 NASCAR Daytona 500.

Clad almost entirely in black with just a dash of silver and red, the Intimidator’s Goodwrench scheme was certainly intimidating. It was also simple, and didn’t try too hard. Modern NASCAR could learn a thing or two from it.

12. Subaru World Rally Team

Image:  Subaru
Image: Subaru

Whether shilling State Express 555 cigarettes or Subaru’s own Star of Pleiades, the deep blue and bright yellow of Subaru’s rally cars remained iconic, from its victories through the mid ’90s right up until the end of the automaker’s run in the World Rally Championship during the recession-stricken late 2000s.

11. Red Bull and Toro Rosso

Daniil Kvyat driving the Scuderia Toro Rosso STR14 Honda on track during practice for the 2019 F1 Grand Prix of Abu Dhabi at the Yas Marina Circuit.
Daniil Kvyat driving the Scuderia Toro Rosso STR14 Honda on track during practice for the 2019 F1 Grand Prix of Abu Dhabi at the Yas Marina Circuit.

Yes, they’re done to death. But you have to admit that Red Bull liveries have a way of translating brilliantly to race cars. The added endorsement of Honda in F1 in recent years certainly didn’t hurt. While there are so many examples to choose across various motorsport categories, today we’re honoring Toro Rosso’s underrated final livery from 2019. Perfect, no notes.

10. Benetton Formula

Alessandro Nannini drives the #19 Formula Benetton B189 Ford HB3.5 V8 during the 1989 Rhone-Poulenc French Grand Prix at the Circuit Paul Ricard.
Alessandro Nannini drives the #19 Formula Benetton B189 Ford HB3.5 V8 during the 1989 Rhone-Poulenc French Grand Prix at the Circuit Paul Ricard.

Benetton’s liveries definitely evolved over the years, but the fashion company’s late ’80s offerings are typically regarded as its finest, for good reason. I would have never imagined the hues of a color-blocked anorak would look so phenomenal on an F1 chassis from the day, but hey — that’s why I’m not a livery artist.

9. Lotus John Player Special

Ayrton Senna in action during the 1986 F1 Belgian Grand Prix at the Spa-Francorchamps circuit.
Ayrton Senna in action during the 1986 F1 Belgian Grand Prix at the Spa-Francorchamps circuit.

There isn’t much to Lotus’ memorable John Player Special liveries, but there really doesn’t have to be. Two colors — that’s all these machines needed to stand out. And the gold rims? Icing on the freakin’ cake.

8. Alfa Romeo Factory