1966 Rockford Bridgestone Makes Harry the Biggest Ladies’ Man in Miami

1966 rockford bridgestone 90 sport motorcycle magazine ad
Be a Ladies’ Man with a1966 Rockford BridgestoneBridgestone

After Honda started importing the revolutionary Super Cub to the United States in 1959, small, nimble motorcycles went mainstream in a big way here. By the middle 1960s, even trashy drive-in films featured hoodlums terrorizing the countryside on two-digit-displacement bikes.

Naturally, competition sprang up immediately. Bridgestone Tire of Japan began importing rebadged Mitsubishi Silver Pigeon scooters through Rockford Motors in Illinois, then sent Japanese engineers over to design a new motorcycle with a 90cc two-stroke engine.

This was the Bridgestone 90 Sport, and this full-page magazine advertisement shows a Miami Beach ladies' man, Harry, giving a comely young maiden a ride while surrounded by some first-rate Detroit four-wheeled hardware (including a 1966 full-size Chevrolet sedan, a very early Chevrolet Corvair four-door, a 1966 full-size Ford, and a Rosa Parks-style "Old Look" GM transit bus).