1993 Cadillac Showroom Video Is a Time Capsule of American Luxury

The early ‘90s was truly a different time for luxury cars. BMW and Mercedes-Benz were niche players in the U.S., selling around 84,000 and 75,000 Autobahn-tuned sedans, coupes, and station wagons respectively in 1994. By contrast, Cadillac moved over 210,000 DeVilles, Sevilles, Fleetwoods, and Eldorados. That's more than both German brands combined. The Cimarron was a fading memory, Lexus wasn’t posing an existential threat yet, and life was good. Just ask any of the fine folks at Williamson Cadillac near Miami, the subject of this candid showroom video shot 30 years ago.

If you’ve ever wondered what it was like to pick out a brand-new luxury car several years before the new millennium, this video is worth a watch. Just don’t listen to it with headphones on—mono audio, a high-pitched feedback whine, and your eardrums aren’t a good mix. (Ask me how I know.)

https://www.youtube.com/watch?v=QoTx6FbibzI