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These 20 electric cars are selling below sticker price — and rising incentives could help you get an even better deal

These 20 electric cars are selling below sticker price — and rising incentives could help you get an even better deal
  • More and more deals are starting to hit electric cars these days.

  • Discounts and incentives will make the cost of EVs more affordable for the masses.

  • Here's 20 EVs discounted heavily from sticker price, according to Edmunds.

Dealers are starting to take thousands of dollars off the price of their electric vehicles.

As the auto industry scrambles to recover from overestimating EV demand this year, more electric cars are on dealer lots. It's taking longer for dealers to sell those vehicles than their gas-powered counterparts.

While that's to be expected as any new product makes its way to the market, automakers are getting antsy about the build-up. With dealers paying more in floor plans to hold excess inventory amid today's high interest rates, buyers are in luck.

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Some of the most popular EVs are now being dropped hundreds and even thousands of dollars below sticker price (known as MSRP) at the dealership, according to Edmunds data provided to Insider — all in an effort to stoke demand.

In September, the average discount off sticker for a vehicle overall was just 1.9% (or roughly $928). Though the auto retail market is recovering after the supply-and-demand crunch seen during the pandemic, cars are generally selling at MSRP or just barely below.

On the flip side, dealership markdowns for some EVs were as high as 12%, Edmunds said. That means some EVs were transacting for anywhere from 1% to 12% less than what they were listed at.

That can be significant given electric cars, on average, went for $50,683 last month, per Kelley Blue Book data.

In addition to that, EVs are seeing an average of 9.8% in automaker incentives off the ATP, according to Kelley Blue Book — bringing many of these EVs even lower than this.

Here's a look at 20 EVs selling below sticker price, and for how much (not including additional manufacturer incentives, which reached their highest levels recently).

Interestingly, some EVs, like the GMC Hummer EV, Cadillac Lyriq, and Chevrolet Bolt sold with slight markups over MSRP in September, according to Edmunds data.

Direct-to-consumer brands Tesla, Rivian, and Lucid are not included in the below, as this data is not shared.

Audi e-tron GT

Audi E-Tron GT
Audi E-Tron GTAudi

Average sticker price: $118,777

Average transaction price: $111,542

Average discount: 6.1% or $7,235

BMW i4

BMW i4.
BMW i4.BMW

Average sticker price: $64,598

Average transaction price: $62,353

Average discount: 3.5% or $2,245

Ford F-150 Lightning

A blue Ford F-150 Lightning on a multi-lane street.
The Ford F-150 Lightning.John Tlumacki/Getty Images

Average sticker price: $78,116

Average transaction price: $76,725

Average discount: 1.8% or $1,391

Ford Mustang Mach-E

2022 Mustang Mach-E
2022 Mustang Mach-EFord

Average sticker price: $56,895

Average transaction price: $55,909

Average discount: 1.7% or $986

Genesis GV60

The 2023 Genesis GV60.
The 2023 Genesis GV60.Genesis

Average sticker price: $66,896

Average transaction price: $65,046

Average discount: 2.8% or $1,850

Hyundai Ioniq 5

The 2023 Hyundai Ioniq 5.
The 2023 Hyundai Ioniq 5.Hyundai

Average sticker price: $53,879

Average transaction price: $52,993

Average discount: 1.6% or $886

Hyundai Ioniq 6

The Hyundai Ioniq 6
Hyundai Ionic 6Hyundai

Average sticker price: $52,049

Average transaction price: $51,465

Average discount: 1.1% or $584

Hyundai Kona Electric

Hyundai Kona Electric
Hyundai Kona Electric.Hyundai

Average sticker price: $38,323

Average transaction price: $37,451

Average discount: 2.3% or $872

Kia EV6

The Kia EV6.
The Kia EV6.Kia

Average sticker price: $56,748

Average transaction price: $54,917