2020 Toyota Highlander Priced on the High End of the 3-Row SUV Market

From Car and Driver

• The redesigned 2020 Toyota Highlander three-row SUV has a starting price of $35,720 for the base L model; the top hybrid AWD Platinum model is $51,320.

• A 3.5-liter V-6 engine is now standard on gas models, as opposed to the previous 2.7-liter four-cylinder base engine.

• The 2020 Highlander V-6 will arrive at dealerships this month and the hybrid model will arrive in February 2020.

Toyota has priced its new 2020 Highlander on the expensive side of the three-row SUV segment. It starts at $35,720 for the base L model, a few thousand dollars more than competitors such as the Chevy Traverse, Honda Pilot, and Mazda CX-9. The hybrid model, which starts off at the LE trim level, starts at $39,320 and ranges up to over $50,000 when fully loaded.