Yahoo Autos 2021 CES will go all-digital due to ongoing coronavirus concerns
To the ever-growing list of auto shows, live vehicle unveilings and other in-person fixtures of the automotive calendar that have fallen victim to the coronavirus pandemic, add the 2021 CES. Organizers said Tuesday the annual tech (and automotive tech) confab in Las Vegas will move to an all-digital format in January over concerns about public health.
Of course, there’s something very meta about an event focused on cutting-edge consumer technology going virtual, and it should be second nature for most exhibitors to make the switch. Automakers this year have become adept at unveiling new models online, sometimes enlisting their social media channels or, in the case of Ford and the Bronco family, cable TV and streaming services.
There are few concrete details about how it will all work, however, but it figures to be housed on the CES website. Will people need to buy tickets to “attend” virtual exhibits? Will the exhibits and presentations be archived for viewing later? All are left unanswered, but the parent organization is talking a good game, spinning it as “the next phase of our evolution.”
