Yahoo Autos 2021 Chevrolet Silverado 2500 HD Carhartt Edition Road Test | The upmarket outdoorsman
While GM is working on broader updates to its full-size pickups, the 2021 Chevrolet Silverado Carhartt Edition is being offered to help move 2500 HDs in the meantime. Joining the ranks of some other national and more localized packages (looking at you, Texas Edition), it adds some aesthetic bits along with some of the Silverado HD’s more-frequently selected add-ons.
Chevy’s Carhartt tie-up is certainly not the first between an apparel company and an automaker. The most famous is Ford with Eddie Bauer, but there have also been those with LL Bean (Subaru), Mossy Oak (Ram) and Orvis (Jeep), just to name a few. Back in the day, high-end fashion designers and brands would partner with luxury automakers, most notably Lincoln.
Pairing Chevy with Carhartt certainly makes sense. Known for producing work clothes and hunting gear, the century-old American clothing brand is also headquartered in the Detroit metro area. Win-win.
Now, I’m a short, nerdy guy who works a desk job. I’ve never set foot in a deer blind in my life. Carhartt isn’t exactly my lifestyle brand of choice, but I have driven every other pickup in existence in the past six weeks, so, hey, why not?
Like most such packages, what we’re dealing with here is basically a popular equipment bundle with some branded dress-up bits, and popular equipment is usually called such because, well, people like it. This particular bundle includes quite a bit of it.
On the surface, it seems pretty straightforward. Take a 2021 Silverado 2500 HD LTZ 4X4 Crew Cab (MSRP: $55,295), slap on the Z71 off-road package ($325) and, bam, you've unlocked the magical Carhartt package ($3,040) with its custom interior and exterior dress-up bits, 20-inch wheels, custom tonneau cover, side rails, and body-colored bumpers. Simple, right?
