Yahoo Autos 2021 Ford Bronco Is Exciting for Bronco Fans and Dealerships, and They Intend to Party
The 2021 Ford Bronco unveiling, happening on Monday, July 13, at 8 p.m., will be the occasion for viewing parties around the country, both online and at dealerships.
Dealerships will show off vintage Broncos and serve food while customers watch the event unfold on big screens.
Car and Driver was assured by two dealerships we talked to that they will follow social distancing rules during the events.
The Bronco is coming. After snippets of news, copious leaks, and a barrage of tiled Instagram posts, Ford will finally show the world its updated off-road beast set to challenge the Jeep Wrangler. People are hyped and Ford is doing its best to make sure that the SUV is in our thoughts and dreams until it pulls the sheet off a Bronco during an event on Monday night starting at 8 p.m. ET.
For some dealerships and enthusiasts, this event is a long time in the making ,and to mark the occasion they're hosting viewing parties—small gatherings, under the circumstances, but ones that will be part nostalgia, part looking towards the future, and of course, part sales event.
In the Kansas City, Missouri, suburb of Olathe, Kansas, Olathe Ford is hosting a viewing party with food trucks, a chance to win prizes, and, of course, classic Broncos. "We've done some events in the past and thought it would be cool to get a bunch of like-minded car geeks to come out and watch the reveal," Matt Stowell, new-vehicle sales director, told Car and Driver.
The dealership will set up a projector with a 15-foot screen. It's likely to be showing the live stream instead of one of the three television broadcasts the automaker will have on National Geographic, ESPN, and ABC.
Stowell expects that they'll be hosting between 60 and 80 attendees. The dealership will have the event in its service area, where it says there will be plenty of space for social distancing and the doors will be open for ventilation. The crowd is expected to be excited. Stowell is.
"I've been selling Fords for 18 years and this is the first car that you're super, super excited about. When they redid the Mustang in 2005, I mean that was something, but we had a Mustang already," Stowell said. "It's a game changer for Ford."
