2021 Ford Bronco build-and-price tool is live [UPDATE]

The 2021 Ford Bronco build-and-price tool will officially return Friday, Oct. 23, after several months on hiatus. Ford briefly made a slimmed down configurator available for customers who wanted to pre-order the Bronco at launch, but those who wanted to play around with the available configurations were out of luck. In fact, the revived 4x4 was so popular that hopeful buyers had trouble queuing for a reservation.

The feeding frenzy was so intense that First Edition models were spoken for almost immediately. Only 3,500 of them will be built, Ford says, and they represent only a tiny fraction of the initial glut of reservations. Ford claimed at least 150,000 orders, but some suggested the number was north of 200,000. Ford ended up pulling down the overwhelmed reservation system — and the build tool with it.

That ends Friday. Per Bronco Nation, the Ford-backed online Bronco community, the configuration tool will return for good on Oct. 23. While Ford has not confirmed this via any official channels, the initial report was the result of an email to dealers to alert them to the tool going live.