Yahoo Autos 2023 Easter Jeep Safari: The search for the missing pink
MOAB, Utah — Every Easter Jeep Safari concept tells a story. Whether it's the Chief or the Magneto (now with three chapters), Jeep's springtime dalliances are always accompanied by some degree of worldbuilding. Even the the more mundane among them have some reason to exist, whether they foreshadow an imminent factory offering or merely scratch some designer's itch. And that's why one of this year's concepts — taken at face value at least — was just plain weird.
If you're up to speed on this year's roster of Easter Jeeps, you may recognize the "Wrangler Rubicon 4xe Concept." I called it the "****" in my summary, both because that was easier to type and because strictly speaking, Jeep asked me to. Why? Because some frisky designers managed to sneak a bondage-themed concept under somebody's radar just long enough to show it to us ahead of time — and not one second more. The tipping point, as it turns out, was the unofficial name for the concept's finish — an anything-but-subtle cross between Mopar paint code cousins Furious Fuchsia and Plum Crazy. Take "pink," drop the "p" and mix vigorously with whips and chains. Remember your safe word.
Got it? Good, because we were formally asked not to repeat the name; consider the above chicanery nothing more than compliance euphemisms. And besides, even if "****" itself was off-limits, surely the concept would remain the same? After all, if Dodge can be Stellantis' neck tattoo, it stands to reason that Jeep could get away with being its nipple ring.
