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The 2023 Ford Bronco Raptor costs more, too

The 2023 Ford Bronco Raptor costs more, too


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Last week, we posted on the latest round of price increases applied to the 2023 Ford Bronco. The two-door trims climbed by either $500 or $1,250, four of the four-door trims rose $750, and options or option packages got from $150 to $1,200 more expensive. The invisible hand of the market wasn't finished there, Bronco6G reporting that the Bronco Raptor MSRP jumped another $2,000 as well. When we published our Bronco Raptor First Drive last June, the price after destination and before options was $69,995, making a very favorable comparison with the Jeep Wrangler 392 that cost $76,395. Thanks to a series of price bumps over the past nine months, the 2023 Bronco Raptor now costs $78,580, and with destination having risen $200 to $1,795, the price before options comes to $80,375.

With the Wrangler 392 now asking $84,290 after destination, daylight remains between the Ford and the Jeep. It's a touch less sunlight than before, though, the previous difference of $6,400 now down to $3,915. Mind you, that's a superficial difference. Jeep includes Uconnect 4C with navigation on the Wrangler 392, Ford only offers a 90-day trial of Connected Navigation on the Bronco Raptor. To get the premium infotainment — and adaptive cruise control, another Jeep standard — means spending $3,050 on the Lux Package. And that puts the Ford $865 away from the Jeep.