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2023 Ford Super Duty now shipping, having passed new Zero Defect tests

2023 Ford Super Duty now shipping, having passed new Zero Defect tests


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Ford opened order books for the new 2023 F-Series Super Duty trucks last October, piling up 150,000 pre-orders in five weeks. After expecting to get trucks into customer hands earlier this year, the heavyweight pickup versions of the heavyweight sales champion have only just started shipping to customers in all trims. The delay is cast as necessary evil to create an enduring good; Ford is committed to getting this launch right so that it doesn't hand back Super Duty profits for warranty costs and recalls. Ford CEO Jim Farley has talked a lot this year about the automaker's focus on quality improvement, the Super Duty is the first demonstrator.