2023 Mazda CX-50 First Drive Review | The outdoorsy pivot

2023 Mazda CX-50 First Drive Review | The outdoorsy pivot

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SANTA BARBARA, Calif. – The 2023 Mazda CX-50 isn’t intended to be an answer for the Forester Wilderness, but Subaru’s extra-rugged compact SUV is still important to our story. Specifically, Subaru shared some data during that car’s press launch that indicated how popular the Forester already was among those who camped, hiked and used their vehicle to carry kayaks and such. You know, outdoorsy people. However, just below the Forester on various graphs demonstrating outdoorsiness was a surprising entry: the Mazda CX-5. Despite its sporty on-road focus and premium aspirations, turns out its appeal for those travelling off the beaten path is higher than average for the segment. “Hmm,” we thought, “Mazda could probably lean into that with a new, more outdoorsy SUV.”


Two weeks later, the CX-50 was revealed. It’s not a special version of the CX-5, however: it’s an entirely new, unique model built on the same platform as the Mazda 3 and CX-30. Compared to the CX-5, the CX-50 is a significant 6.7 inches longer, 3.1 inches wider and 1 inch higher off the ground, the latter of which obviously enhances its off-road capability. Further for that goal, the CX-50 gets a special Off-Road drive mode, plus a Towing mode, along with slightly tougher looks courtesy of blockier fender flares and a greater emphasis on gloss black trim. Still, it’s unmistakably a Mazda, and if anything, actually prettier than the CX-5 thanks to those same aesthetically beneficial lengthened, widened and lifted proportions.

That’s a good thing, because being bigger on the outside doesn’t really translate to a bigger interior. In fact, the CX-50 is a smidge smaller in a few dimensions. If you’re looking for a bigger back seat or more cargo volume from a Mazda SUV, you won’t find it here, although it does have a notably longer cargo area, which can be more beneficial than overall volume.

There’s not really anything comparably sized within the regular compact SUV segment – the Genesis GV70 comes close in the luxury realm, while the midsize Chevy Blazer has a similar big-on-the-outside, small-on-the-inside thing going on. Besides its dimensions, the CX-50 is actually more indicative of either a midsizer or luxury model in that if feels more substantial and planted. You do get a sense of its larger footprint, particularly the added width, and Mazda’s efforts to give it a more premium vibe than the RAV4s and CR-Vs of the world. That makes it a happier highway cruiser, which we can attest to after putting on hundreds of miles worth of Highway 101.

It also showcases Mazda’s typical obsession with ensuring that the primary controls and overall vehicle dynamics behave in a natural, immediate and, quite simply, exceptional way. Its engineers keep various classic cars on hand with a particularly commendable attribute (say, a good steering rack or rear suspension tuning) to benchmark greatness regardless of what’s happening now. They chart things like the muscle reactions of a calf while pressing the throttle and make sure the initial engine reaction aligns with it to prevent inconsistent, jerking responses (particularly with a turbo engine). They shun things like adjustable steering settings and torque-vectoring all-wheel-drive systems because of a belief that they feel unnatural, inconsistent and/or different than what people expect from a vehicle’s dynamics. They programmed the CX-50’s five drive settings to change various vehicle parameters to ensure the car behaves and feels consistent despite various drive situations, as opposed to trying to make it feel like five different cars.

Importantly, they concocted G-Vectoring Control, a unique system that’s frankly a little hard to get your head around, whereby the car effectively shifts weight onto the front tires, therefore increasing steering precision and response. This is actually the key to the whole shebang, because all those drive settings and their ability to maintain the CX-50’s consistent driving feel depend on GVC. On a winding mountain road, putting the CX-50 in Sport did indeed make it turn in more crisply and eagerly than just keeping it in Normal. The result is yet another Mazda that just feels right behind the wheel, like it’s an extension of your body. It can be a lot of fun.

Hold on a second, isn’t this supposed to be a more rugged SUV? Well, it is … to an extent. According to project manager Mimi Battistella, the CX-50 came about because Mazda recognized an overall increase in Americans venturing outdoors, and as the CX-5 is a global product, it saw room to lean into the trend with a new product specifically for the North American market. That trend increased with the pandemic. They didn’t exactly have the sort of outdoorsy customer data that Subaru shared, but the same use case was envisaged. The CX-50, like the Forester Wilderness, is meant to be more rugged for the purposes of getting you just far enough off the beaten path that you can park it and do something other than driving. You know, like camping, hiking and general outdoorsiness.

“No matter how much of an outdoor adventure lifestyle trip you are taking, much of it is still taking place on pavement,” said Mazda vehicle dynamics manager Dave Coleman. “Only the last couple of miles are bouncing around on the way to the campsite … There was a lot of room to improve our existing hardware without compromising our efficiency or comfort on-road.”

Extra ground clearance was one area, with 8.3 inches (base engine) and 8.6 inches (Turbo), being greater than average for a crossover, if falling just short of the base Subaru norm (the Forester and Outback Wilderness are in the 9’s). However, further turning the dial up on GVC plays a big role here too, especially at higher speeds on dirt or gravel. We ran the CX-50 on the same stretch of dirt road twice at 30 mph, first in Off-Road mode and next in Normal. There is indeed more steering precision and confidence present (not unlike a rally driver left-foot braking into a corner to put more weight on the front tires), plus the transmission, traction control and all-wheel-drive systems are tweaked for ideal reactions. The CX-50 will also detect when you’re stopped on an incline and automatically increase the idle speed to prevent rolling back or jerky acceleration when moving forward again.