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2023 Toyota GR Corolla starts around $37,000

2023 Toyota GR Corolla starts around $37,000


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The high-performance 2023 Toyota GR Corolla will start at $36,996 (including $1,095 for destination), Toyota announced Tuesday morning. Pricing for the big sibling to the (not-for-America) GR Yaris will ramp north of $50,000 for the limited-edition Morizo Edition designed for those who want the absolute baddest of the bad Toyota compacts.

For a hair under $37,000, the Core model comes with sport seats, black and gray interior accents, aluminum pedals, a 12.3-inch instrument display, an 8-inch infotainment screen with wireless Apple CarPlay and Android Auto and a six-speaker sound system. Optional upgrades on Core include the Performance package (which adds limited-slip differentials); a Technology package with navigation, wireless phone charging and JBL eight-speaker sound system; and a Cold Weather package with heated seats and steering wheel.

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The next step up is the Circuit Edition at $43,995. Only available for the 2023 model year, it bundles in the Core model's option extras, interior and exterior visual upgrades, automatic climate control and a shift knob with the signature of "Morizo," (a.k.a Akio Toyoda). To improve its center of gravity, it also comes with a carbon fiber roof. But for those who really want to flaunt their Toyota fanaticism, there's the ultra-exclusive Morizo Edition.