New 2024 Audi SQ8 makes public debut at Qatar motor show

The updated Audi Q8 has made its public debut in performance-focused SQ8 guise at the Geneva International Motor Show Qatar, ahead of sales beginning later this month.

Audi’s Q8 flagship SUV has gained wide-ranging technology upgrades, an improvement in perceived quality and a simpler exterior design.

Priced from £75,500, the new Audi Q8 range consists of three core specifications in the UK: S Line, Black Edition and Vorsprung, offering a choice of petrol and diesel powertrains. The range is topped by the performance-focused Audi SQ8, which has Black Edition and Vorspung variants.

Entry-level S Line models are fitted with electric sports seats as standard, plus keyless go, a digital cockpit, a head-up display, four-zone climate control and a premium Bang & Olufsen sound system.

As the name suggests, Black Edition models gain black trim inside and out, including 22in wheels, door mirrors and Audi badges. Black Edition cars start from £80,050.

High-spec Vorsprung cars are priced from £99,300 and are fitted with a panoramic sunroof, all-wheel steering, powerful LED headlights and leather upholstery. Other kit includes massage seats, heated rear seats, and power-closing doors.

The powerful SQ8 is priced from £97,245 and has bespoke exterior styling and 23in alloy wheels as standard, as well as Quattro all-wheel drive, adaptive air sports suspension and parking assistance.

Following the lead of the recently updated Audi Q8 E-tron, the German brand's BMW X7 rival is offered with subtle styling changes, including matrix LED lights, smoother surfacing, larger front air intakes for a more aggressive look and a new exhaust system that promises an enhanced engine note.

The most obvious visual tweak is the redesigned grille, which receives a new look specific to Audi's flagship cars, featuring vertical inlays with a brushed aluminium effect. Meanwhile, higher-trim cars get colour-coded body trim for a more minimalist look.