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The 2024 Buick Encore GX Is the First Buick to Wear the New Buick Logo

A blue 2024 Buick Encore GX Avenir.
A blue 2024 Buick Encore GX Avenir.

Buick has just pulled the covers off the redesigned 2024 Encore GX, and there’s a lot to talk about inside and out. For 2024, Buick’s most popular vehicle in the North American market gets all-new styling and a vastly updated interior. The new Encore also introduces Buick’s new corporate design language, and becomes the first vehicle to wear Buick’s updated logo.

On top of all that, the 2024 Encore GX will get a top-of-the-line Avenir trim. A “reimaged” Sport Touring (ST) trim will also be an option for buyers who want a dash of sportiness in their 1.3-liter mini crossover.

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The Encore GX’s New Clothes

A blue 2024 Buick Encore GX Avenir.
A blue 2024 Buick Encore GX Avenir.

The first thing you notice about the 2024 Encore GX is the all-new front facia. It’s meant to give the crossover a family resemblance with the other vehicles in Buick’s lineup. The front is also where you’ll find Buick’s new tri-shield logo, which will make its way to other vehicles in Buick’s stable soon. It may not look terribly different, but it does get rid of some of the old-man vibes the old logo gave off.

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The badge and grille are flanked by LED headlights that Buick says give the Encore GX a “distinctive visual presence.” As with a lot of current GM products, the actual headlights are the tiny elements on either side of the grille; the swoopy “eyes” on the front end are merely LED daytime running lights.

A red 2024 Buick Encore GX ST.
A red 2024 Buick Encore GX ST.

Along the side, the 2024 Encore GX is fairly similar to the vehicle it replaces, but there are now a handful of new 18 and 19-inch wheels to choose from.

The styling changes pick up at the back of the Encore GX. You’ll once again find that fancy new Buick logo with “BUICK” written out beneath it like all the other cool and fancy cars for sale right now. On either side you’ll get some very Acura-looking taillights that can be had as LEDs on the ST and Avenir trims.

2024 Encore GX on the Inside

A blue 2024 Buick Encore GX Avenir.
A blue 2024 Buick Encore GX Avenir.

While the 2024 Encore is still pretty similar to the outgoing model on the outside, the interior gets quite a few upgrades, chief among them Buick’s “Virtual Cockpit System.” Basically, it’s two screens — an 8-inch instrument panel and 11-inch infotainment screen — sharing a single bezel, but it’s the first time this new system has been implemented in a Buick. Pretty neat.

Both of the scenes are angled toward the driver, and the infotainment screen provides a customizable home screen, easily accessible vehicle categories and wireless phone connectivity.

A blue 2024 Buick Encore GX Avenir.
A blue 2024 Buick Encore GX Avenir.