2024 Buick Encore GX Introduces the Brand's New Look and Logo

• The 2024 Buick Encore GX gets updated with a fresh face and the brand's new logo.

• Every model now has two large displays that share a single glass panel on the dash.

• Buick also adds the classy Avenir to the Encore GX lineup and turns the popular ST package into a stand-alone trim.

The face of Buick is changing, starting with its most popular model, the Encore GX. For 2024, the subcompact SUV receives myriad improvements, not the least of which is a refreshed front end featuring the brand's new-look logo.

Face First

The '24 Encore GX is the first U.S. model to wear Buick's redesigned tri-shield emblem, which originally appeared on the company's Wildcat concept. While that eccentric electric coupe was purely a design exercise, the updated GX is the first Buick sold in America to showcase the concept's influence.

The surprise of seeing the GX's new face was somewhat spoiled by spy photos we captured last December, but the little SUV looks just as handsome nonetheless. It certainly appears more upscale than before, with slim LED accents mounted above discreetly integrated headlights. A new trapezoidal grille sits much lower than its predecessor's did. The changes to the rear are less obvious, but they're there if you look hard enough.

ST Steps Up

Along with updated styling, the Encore GX lineup is restructured. The Preferred trim remains the entry point, but the newly added Avenir now sits at the top. In between them is the Sport Touring (ST), which Buick decided to change from an appearance package to a stand-alone model due to its popularity. The trio are said to have simpler packaging too, with basically no options.