2024 Ford Bronco Drops Base Model, Now Starts over $41K

• The base Ford Bronco is no more, with the 2024 lineup now starting with the $41,025 Big Bend model.

• Aside from the Big Bend, prices are up across the lineup by at least $1000 on most models.

• The Bronco Raptor, which adds a new Code Orange accent package, now costs $91,730, a significant $3255 increase over the 2023 model.

Ford will no longer sell you a new Bronco for less than $40,000. As the burly off-road SUV enters its fourth year on sale, the Blue Oval has modified the lineup, removing the $36,785 base model and in turn transforming the $41,025 Big Bend into the Bronco's entry point. There are also slight price increases across the board and a few new pieces of equipment.

The Big Bend is the only Bronco trim that doesn't see a price hike. The Black Diamond model now costs $1130 more at $44,525, while the 2024 Bronco Outer Banks starts at $49,835, a $1590 increase. The Badlands—which improves upon the Black Diamond's off-road hardware—is now $51,290 and the Wildtrak, which comes standard with the twin-turbo 2.7-liter V-6, opens at $61,920, both up by $1250.