Yahoo Autos 2024 Ford Bronco Sport prices cut by as much as $1,980
Remember not long ago, when some cars were especially hard to get and certain automakers said they wanted to retain the ordering model instead of going back to incentives? Those hopes are coming to nothing, from the look of dealer lots and incentive listings at places like Cars Direct. It appears that Ford might have tired of putting money on the hood of the Bronco Sport and decided to lower the Escape-based crossover's MSRP. This is welcome news to us, as just three months ago, we wrote, "As much as we like the Bronco Sport, it is very pricey for an SUV of its size. It got even worse for 2024 since the base trim level was discontinued, leaving the Big Bend trim as the point of entry."
According to a dealer bulletin sent earlier this month, as seen by Cars Direct, the automaker trimmed a low-four-figure number off all but one Bronco Sport trim. New MSRPs for the 2025 Bronco Sport after the $1,595 destination charge, and their differences from previous pricing, are:
Big Bend: $31,390 ($1,435 less)
Heritage: $33,690 ($1,335 less)
Free Wheeling: $33,990 ($1,335 less)
Outer Banks: $35,530 ($1,980 less)
Badlands: $39,985 (No change)
At the entry-level end, the Bronco Big Bend costs just $300 more than the vanilla Escape Active; price gaps grow from there, however, to around $2,000 depending on trim. And for some reason, the Bronco Sport's destination charge is $100 more than the Escape's.
