2024 Jeep Gladiator Mojave First Drive Review: An Adventure at Any Speed

You can spot a 2024 Jeep Gladiator over the outgoing model by its black grille. There are two updates of actual significance: The truck now has curtain airbags (pretty cool for a convertible) and a significantly sleeker dashboard screen. Most importantly it’s still an absolute hoot to drive in the right situations.

I love me an old-school off-roader and Jeep’s Wrangler and Gladiator are as anachronistic as it gets these days. Solid axles, available manual transmission, quick-release doors, and Second World War styling make these things look like classic cars even as they sit on the showroom floor.

Sitting, however, has been the Gladiator’s biggest problem. After a storm of initial excitement when the Jeep truck was revealed in 2018, sales dropped off. By the end of 2023, dealers were so desperate to unload them that we saw discounts as high as $20,000 on some trims.

Reading the comments on that above-linked story was enlightening too—just a stampede of people saying Jeep dealers remained frustrating to work with and that a lot of those “discounts” that appeared online vanished in-store. Jeep itself ultimately conceded that these trucks were in fact too expensive and has cut MSRPs, which you can see reflected on build-and-price tools right now. For the record, that’s not at all common in the car biz.

The company is now using this 2024 model year refresh to recalibrate the Gladiator’s pricing again. In a briefing at this year’s Easter Jeep Safari in Moab, Utah, company reps described how consumer value’s improved by more standard features being packed into 2024-and-newer Gladiator base pricing.

Put another way, the vehicles are not getting cheaper per se, but buyers will get more for their money. Jeep is also planning to make a more concerted effort to advertise the Gladiator alongside the Wrangler. “Everywhere you see a Wrangler, you’ll see a Gladiator too,” Bill Peffer, Jeep’s new boss, told us. I found that interesting because, as you may recall, “it’s not just a Wrangler with a bed, it’s its own thing” was part of the Jeep Gladiator marketing battlecry when it first came out.

The vehicle’s lackluster sales performance is a little vexing when you think about how popular Jeeps and pickup trucks are. I guess an absence of awareness or wariness of the price kept people away. It’s still tough for me to accept that a vehicle as primitive as a stick-axle Jeep could ring up at over $60,000. Nevertheless, I had never driven a Gladiator at all until this opportunity in Utah to check out the new-for-’24 tweaks.

I spent about half a day on shallow sand, dirt, riverbeds, and hard rocks in the desert-optimized Mojave X model.

Starting at about $58,000 with destination charges, the Mojave is top of the Jeep heap if you want to carry some speed over sandy terrain. The Rubicon is a little more optimized for rock crawling. The main differences are that the Mojave has extra front suspension travel and shocks that are supposed to be better for higher-speed bumps while the Rubicon has a more aggressive crawl ratio, front locker, swaybar disconnect, and lower-speed suspension tuning. The Mojave has Fox 2.5-inch aluminum internal bypass shocks with external reservoirs for heat management; the Rubi has high-pressure gas-charged monotube shocks with hydraulic rebound stop.

Both have things like skid plates, all-terrain tires, and an “Off-Road+” drive mode that makes it easier to get the most out of the engine while you’re wheeling.

The new Mojave X and Rubicon X trims are just “add every option” models. At $65,485 with destination, the Mojave X gets infotainment improvements, an Alpine stereo, heated seats and steering wheel, body-colored fenders, and a body-colored hardtop. And of course, that also bakes the $2,500 automatic transmission option into its base price. The heating elements, the most important option there if you ask me, can be had for $1,000 by themselves on the regular Mojave.

The absolute cheapest 2024 Gladiator spec would be the Sport, which rings up at about $41,000 with destination charges. That bad boy’s got open diffs, a cloth roof, and believe it or not, crank windows. You can add a Max Towing package and eight-speed automatic transmission to that model for about $4,500 which upgrades the rear diff and axles. I would say that’s the best bang for your buck if you’re a weirdly frugal person who also insists on buying a brand-new Jeep, though you’d still want to spend another $1,500 or so in tires to have yourself a decent off-roader.

But Jeep does do a good job adding features to its spendier models that make them enticing. The Mojave’s hood scoop alone, which serves no appreciable performance purpose, is probably getting more than a few people to stretch their payment so they can have this model.

And as a whole package, the Mojave really is a lot of fun.

The Fox Shocks ride gorgeously over bumps. It’s not like they bless the chassis with invincibility, but you can carry a canter over whooped-out desert tracks where a lesser Wrangler would have to trot. I wouldn’t try to take this thing off any jumps but it would iron out a heavily corrugated unpaved road all day long. Mojave models also benefit from a larger rear track bar and bushings for increased stability on terrain at speed.